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Smiles S.A. is a Brazilian company which manages Smiles loyalty program, the former frequent-flyer program of Varig, a Brazilian carrier, now switched to GOL Linhas Aéreas Inteligentes S.A.. == History == Varig launched its frequent-flyer program in 1994, as the biggest airline in Brazil and in 1997 started to use a co-branding strategy with credit card issuers.〔(【引用サイトリンク】 Smiles S.A. Investor Relations Website )〕 As Varig's economical conditions became desperate in the early 2000s, the company has been split in two, the "new" Varig with most of the airplanes, routes, and the mileage program, and the "old" one, mainly with the debts. The resulting new company was initially sold to VarigLog, its former air cargo subsidiary. As Gol took over Varig's operations, they decided to absorb the Smiles program, aiming its later conversion for an independent business unit. After the successful IPO of Multiplus, the loyalty program from Gol's competitor, TAM Linhas Aéreas (now part of LATAM Airlines Group), Gol decided to split that business from the airline and go public, which has been carried in April 2013. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Smiles S.A.」の詳細全文を読む スポンサード リンク
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